Logo Design Tutorial Series – Logo design tutorials
Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your customer’s expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
– Gauging client perceptions
– Determining the scope of work
– Designing a project
– Profiling the client
– Developing a brand name
– Isolating design directions
– Crafting a visual identity
– Pitching your work
– Presenting brand systems
– Handling a course change
– Making style guides
– Developing a brand narrative
The Science of Logo Design:
Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind the well-known guidelines and even debuts some of the outdated design myths along the way. He reviews the 4 principles that make a logo ARMM’d for use: attention, response, meaning, and memory. Use these tips to bring a scientific rigor to your logos and start designing for evidence, not industry hearsay.
Logo Design Techniques
Info: Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator. These tutorials combine the theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.
Teacher: Von Glitschka, William Lidwell
Level of training: Elementary, Secondary, Advanced
Training time: 2 hours + 31 minutes, 45 minutes 3s, 4 hours + 59 minutes
File size: 2062 MB